One Avenue in Which Smartphone Apps Can Generate Revenue for a Sports Property Is

One avenue in which smartphone apps can generate revenue for a sports property is by charging fans for access to premium content. This could include exclusive interviews, behind-the-scenes footage, or even live streams of events. If a sports property can offer fans something that they can’t get anywhere else, they’ll be more likely to pay for it.

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In-app purchases

In-app purchases have become a popular way for app developers to generate revenue, and this avenue is also available to sports properties looking to monetize their smartphone apps. In-app purchases can take many forms, but they all involve the user paying for some digital content or service within the app itself. This could be anything from a one-time purchase of a digital good (like a piece of in-game currency) to a subscription to a premium app feature (like access to exclusive content).

There are many reasons why in-app purchases can be an attractive option for sports properties. First, they offer a way to generate revenue without relying on advertising, which can be a turnoff for many users. Second, they can be used to monetize apps that are otherwise free to download, making them more accessible to a wider audience. And third, in-app purchases offer a more seamless and user-friendly experience than other types of digital payments (like banner ads), which can result in higher conversion rates and more revenue.

Of course, there are also some challenges associated with in-app purchases. The most obvious is that not every app user will be willing or able to make a purchase, which means that sports properties will need to find other ways to monetize their apps as well. Additionally, it can be difficult to get users to make repeat purchases, which limits the potential revenue that can be generated from each individual app user. Finally, there is always the risk that users will delete an app after making a purchase (either intentionally or by accident), which could result in lost revenue.

Overall, in-app purchases offer sports properties a viable way to generate revenue from their smartphone apps without having to rely on advertising. While there are some challenges associated with this approach, the potential benefits outweigh the risks for many properties.


Advertising is one avenue in which smartphone apps can generate revenue for a sports property. Advertising allows businesses to promote their products or services to a wide audience. Sports properties can use advertising to generate revenue by selling advertising space on their app. Businesses that advertise on sports apps can reach a large number of potential customers.


The National Football League, for example, has focused on sponsorship as a way to generate revenue from its app. In October 2014, the league announced a partnership with Verizon that gave the telecommunications company exclusive rights to stream NFL games to mobile devices. The NFL also made its app a sponsored product within Verizon’s mobile offerings. This type of deal is becoming increasingly common as more sports properties seek ways to generate revenue from their mobile offerings.

Data collection and sale

Data collection and sale is one avenue in which smartphone apps can generate revenue for a sports property. Property-specific apps can collect data on fan behavior, preferences, and demographics, which can be sold to third-party firms or used to create targeted marketing campaigns. For example, the National Basketball Association’s app tracks users’ location data in order to sell targeted advertising to businesses near arenas on game days. Similarly, Major League Baseball’s app uses geofencing to deliver special offers to fans attending games.

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