Which Sporting Goods Company Promoted Grassroots Sports Competitions as a Means to Boost

Which Sporting Goods Company Promoted Grassroots Sports Competitions as a Means to Boost

Sporting goods companies have long used grassroots sports competitions as a way to boost brand awareness and sales. But which company was the first to really capitalize on this strategy? Checkout this video: Nike Nike is a global sporting goods company that promotes grassroots sports competitions as a means to boost its brand. Nike also…