What Does a Sports Management Major Do?

If you’re wondering what a sports management major does, you’re not alone. This is a popular major for students who want to work in the sports industry, but it can be difficult to understand what it entails.

At its core, a sports management major is designed to prepare students for a career in the sports industry. This can include working as a coach, athletic director, event planner, or even a sports journalist.

While the specific coursework will vary from school to

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Job Description

A Sports Management Major is responsible for a wide range of activities. They will often work with athletes to help them improve their performance and meet their goals. They will also work with coaches to help them plan practices and create game schedules. In addition, they will often be responsible for managing the finances of a team or league.


A sports manager is responsible for the marketing, promotion and operations of a sports team or league. They may also work in event management, facility management or athlete representation. Sports managers typically have a bachelor’s degree in sports management or a related field.

Some of the specific duties of a sports manager include:
-Developing marketing and promotional strategies
-Organizing and overseeing sporting events
-Managing finances and budgets
-Hiring and training staff
-Negotiating contracts
-Dealing with media relations


A sports management degree gives students the opportunity to learn about the business side of the sports industry. This can include everything from finances and marketing to event management and teamwork. Many programs also offer internships or other real-world experience to help prepare students for their future careers.

There are many skills that are important for a successful career in sports management. Communication and teamwork are essential, as is the ability to think critically and solve problems. Students should also be able to understand financial reports and have experience with marketing and promotions.


The median annual wage for sports managers was $96,540 in May 2019.1 The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $48,360, and the highest 10 percent earned more than $166,400.1

Job Outlook

The salary for someone with a degree in sports management depends on the level of education achieved, as well as experience and geographic location. Those with a bachelor’s degree can expect to make an average of $60,000 per year, while those with a master’s degree may make closer to $100,000 per year.

The job outlook for sports management is positive, as the industry is expected to grow by about 10% over the next decade. This means that there will be plenty of opportunities for those with a passion for sports to find a career in this field.

Education and Training

A sports management degree can lead to a career in sports medicine, marketing, event management, and more. Sports management majors learn how to manage athletes, coaches, and sporting events. They also learn about the business side of sports, including finance, marketing, and sports law.


While there are many jobs in sports management that only require a high school diploma, most positions will at least require a bachelor’s degree. A bachelor’s degree in sports management can be obtained from many colleges and universities, and some programs offer concentrations in areas such as event management, marketing, or finance.


There are numerous certifications available to those in the sports management field. Many of these certifications are specific to certain sports, but there are also general certifications that can be applied to any sports organization. The most common certification for those in sports management is the Certified Athletic Administrator (CAA) through the National Interscholastic Athletic Administrators Association (NIAAA). To earn this credential, individuals must complete a rigorous application and testing process. Other common certifications include the Certified Special Events Professional (CSEP) through the International Special Events Society and the Certified Golf Manager (CGM) through the Golf Course Superintendents Association of America.

Career Path

A bachelor’s degree in sports management can lead to a variety of exciting career paths. You could work in sports marketing, event management, or even become a sports agent. With a degree in sports management, the sky is the limit. Let’s take a closer look at some of the career paths you could pursue with a degree in sports management.


Sports management majors often find jobs in promotion and marketing. They may work for a team or league, managing promotional campaigns and events. They may also work for a sporting goods company, helping to market products to consumers. Promotions managers typically need at least a bachelor’s degree, although some jobs may require a master’s degree or higher.

Job Opportunities

With a degree in sports management, you’ll have the opportunity to pursue a career in a wide variety of industries, including professional and amateur sports, fitness and recreation, marketing and event management. Specific job titles include athletic director, event planner, recreation program director, marketing coordinator and sales manager. Many of these positions are available with sports teams and organizations, but you can also find employment with companies that produce sports equipment or apparel, or that provide services to the sporting industry.

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