How Much Does It Cost to Start a Sports Store?

How much does it cost to start a sports store? This is a question that we get asked a lot here at Play It Again Sports. The answer, of course, depends on a number of factors. But, in general, you can expect to spend around $10,000 to get your business up and running.

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Start-Up Costs

A sports store is a great way to show your support for your favorite team while making some money on the side. However, before you can open up shop, you need to know how much it’s going to cost you. The start-up costs for a sports store can vary depending on a few factors. Let’s take a look at some of the start-up costs you can expect when starting a sports store.

Physical Storefront

A physical storefront will be your biggest startup expense. You’ll need to factor in the costs of leasing or purchasing commercial space, as well as the cost of building out the space to suit your needs. If you’re leasing, you’ll also need to factor in the cost of Tenant Improvements (TIs), which are any alterations or additions you make to the space to accommodate your specific business needs. TIs can range from something as simple as painting walls and adding new lighting fixtures to gutting the space and starting from scratch.

The size and location of your store will have a big impact on your start-up costs. In general, urban locations will be more expensive than suburban or rural locations. And, naturally, the larger your space, the more it will cost. But Keep in mind that leased spaces are often negotiable, so it’s always worth trying to get a lower price by asking for a smaller space or a better location within the same shopping center or mall.

Online Storefront

If you’re starting an online sports store, you can expect to pay anywhere from $500 to $5,000 for your initial inventory. This will of course depend on the brands and types of products you’re carrying. You should also factor in the cost of shipping and handling, as well as any monthly fees associated with running your website. In addition, you’ll need to budget for advertising and marketing expenses to help get your business off the ground.


Your inventory is going to be one of your largest start-up costs. You will need to carry items such as team jerseys, shorts, hats, and other apparel. In order to get started, you will likely need to purchase a minimum order from each of the manufacturers or suppliers that you would like to carry. These minimum orders can range anywhere from a few hundred dollars to several thousand, depending on the company. You will also need shelving and displays for your store, which will add to your start-up costs.


No matter what kind of product you sell, you’re going to need to spend some money on marketing. You could run ads in local papers or on billboards, or set up a booth at a trade show. If you’re selling online, you’ll need to invest in search engine optimization (SEO) so people can find your website when they search for keywords related to your business. And don’t forget about social media! You’ll need to create content and post regularly to platforms like Instagram, Facebook, and Twitter to build a following. A good rule of thumb is to allocate 3-5% of your start-up costs to marketing.

Operating Costs

Before you can start turning a profit, you need to understand the operating costs of a sports store. This will include the cost of rent, utilities, inventory, labor, and other miscellaneous costs. Once you have a good handle on your operating costs, you can start to price your products and services accordingly.

Rent or Mortgage

Your first step is to secure a location for your sports store. You have two options: you can either rent or purchase a retail space.

If you decide to rent, your monthly costs will be lower, but you will have less flexibility in the long-term. When your lease is up, you may have to move if your landlord decides to raise the rent or sell the property.

Purchasing a retail space gives you more control over your store’s future, but it also requires a larger upfront investment. In addition to the purchase price of the property, you will also have to pay for closing costs, renovations, and other one-time expenses.


You will need to factor in the cost of utilities when determining the rent for your commercial space. In addition, you will need to pay for trash removal, water, and sewage. The amount you pay will depend on the square footage of your store and the state in which your store is located. For example, the average commercial space in California is $1.50 per square foot, while the average commercial space in Texas is $1.00 per square foot.


While the price of insurance will vary depending on the size of your store and your location, you can expect to pay several thousand dollars per year for general liability, property damage, and product liability insurance. You may be able to get a discount if you purchase multiple policies from the same insurer.

Employee Wages

Employee wages will be your biggest operating cost when starting a sports store. You will need to pay for employees to staff the store and manage inventory. Depending on the size of your store, you may need to hire full-time or part-time employees. Full-time employees will typically work 40 hours per week, while part-time employees will work fewer hours. You will also need to pay for employee training, which can cost $50-$100 per employee.


Inventory is one of the biggest monthly expenses for a sports store. You will need to carry a variety of products in stock, from balls and gloves to uniforms and protective gear. Depending on the size of your store, you could be looking at a inventory bill of several thousand dollars each month.

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