What Do You Do in Sports Management?

If you’re thinking about a career in sports management, you might be wondering what exactly you would do in this role. Read on to learn about some of the key duties of a sports manager.

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Sports management is a broad field that encompasses both the business and the physical aspects of sports. As a result, there are many different types of jobs that fall under the sports management umbrella. From marketing and event planning to coaching and player development, there are a wide variety of career paths that you can pursue with a sports management degree.

Some of the most common types of jobs in sports management include:
– Event planners
– Marketing and promotions professionals
– Public relations specialists
– Team and league administrators
– Athletic directors
– Coaches
– Player development staff

What is Sports Management?

So, what do you do in sports management? This is a loaded question because the answer is: it depends. It depends on what level you are working in, what position you hold, and what organization you work for. Generally speaking, sports management is the business side of the sports industry. Sports managers work in a variety of settings including collegiat

There is no one answer to the question of what sports management entails because the field is so vast and varied. However, some common duties that sports managers may perform include:

– overseeing the operations of a sports team or organization
– developing and implementing strategies to market and promote a team or athlete
– negotiating contracts with athletes, coaches, and other staff members
– managing budgets and finances
– organizing and coordinating events
– overseeing the recruitment and training of athletes

What Do You Do in Sports Management?

A sports manager is responsible for the business and financial operations of a sports team or organization. They oversee the day-to-day operations of the team and ensure that all activities are carried out in accordance with the policies and procedures of the organization. In addition, sports managers also handle the marketing and public relations of the team.

Event Management

A big part of sports management is event management. Event managers are responsible for planning, coordinating, and executing events. This can include everything from small local tournaments to large-scale international events. Event managers need to be excellent communicators and have strong organizational skills. They also need to be able to work well under pressure and handle last-minute changes.

Marketing and Sponsorship

If you want to get into sports management, there are a few different options available to you. One of the most popular is marketing and sponsorship. In this field, you’ll be responsible for finding and securing sponsorships for your team or athletes. This can be a daunting task, but it’s also a very rewarding one.

Another option in sports management is event management. In this role, you’ll be responsible for planning and executing sporting events. This can include anything from small local tournaments to large international competitions. If you’re organized and have a passion for sports, this could be the perfect career for you.

There are also many opportunities for those with a background in law or business. Sports management is a very complex field, and there are many legal and financial issues that need to be addressed. If you have the right skillset, you could find yourself in a very rewarding career in sports management.

Athlete Management

Athlete management is a broad field that covers many different aspects of an athlete’s career. Agents and managers work with athletes to help them navigate their way through the often-complex world of contracts, endorsements, and media relations. They also provide guidance on financial planning and other matters related to an athlete’s career.

There are many different types of athletes, from professional golfers and tennis players to Olympians and amateur athletes. Each type of athlete has their own unique set of needs and challenges, so it is important for agents and managers to be familiar with the specific requirements of the athletes they work with.

In general, athlete managers provide three main services:

1. Financial planning and advice
2. Contract negotiation
3. Public relations and media management

Financial planning and advice are crucial for helping athletes make the most of their earnings. Agents and managers work with athletes to develop long-term financial plans that take into account their income, investments, taxes, and other factors. They also work with athletes to negotiate contracts that are fair and provide them with the maximum possible compensation.

Public relations and media management are another important aspect of an athlete’s career. Agents and managers work with the press to promote their clients’ successes and manage their public image. They also work with athletes to prepare them for interviews, appearances, and other public engagements.

Facilities Management

In sports management, facilities management (FM) must play a vital role in the successful day-to-day operations of a facility. Facilities managers are responsible for ensuring that all aspects of a facility, including but not limited to the building itself, the equipment, and the grounds, are well-maintained and safe for use. They must also develop and implement policies and procedures related to the use of the facility.

FM professionals typically have a degree in business administration or a related field. They should also have experience working in facilities management or a related field.


In finance, you’ll be responsible for the financial planning and management of a sports team or organization. This can include creating budgets, tracking spending, preparing financial reports, and more. You’ll need to have strong math and financial skills for this position.

Human Resources

Human resources in sports management is a field that encompasses the traditional duties of HR professionals such as recruiting, training and benefits administration, but also delves into the unique challenges that come with managing a sports team or organization. Sports HR professionals must be well-versed in labor laws, team contracts and player-management relations in order to be successful.


In conclusion, a career in sports management is a great choice for anyone with a passion for sports and a desire to work in the business side of the industry. With so many different avenues to pursue, there is sure to be a path that is right for you. From event planning and marketing to player development and coaching, sports management offers a wide range of opportunities for those who are willing to put in the hard work. So if you’re looking for a exciting and challenging career, look no further than sports management.

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