What Is the Average Sports Marketing Salary?

The average sports marketing salary can vary depending on a number of factors, including experience, education, and location. However, the median salary for sports marketing professionals is $49,000 per year.

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Job Description

A sports marketing professional is responsible for the promotion of a sports team or sporting event. They create campaigns and marketing materials, as well as oversee advertising, social media, and public relations. They also work with sponsorships, ticket sales, and merchandising. The average salary for a sports marketing professional is $49,000.


The primary duty of a sports marketing professional is to increase revenue for their employer by bringing in new business. They do this by identifying potential customers and developing relationships with them. They also work with existing customers to ensure they are satisfied and continue to do business with their employer.

Sports marketing professionals typically have a background in sales, marketing, or a related field. They must be able to Effectively communicate with potential and current customers. They must also be able to work independently and be self-motivated.

Education and Training

Most entry-level sports marketing jobs require at least a bachelor’s degree in marketing, advertising, or a related field. However, some jobs may only require a high school diploma or equivalent, along with some relevant work experience. Many employers prefer candidates with previous experience in customer service, sales, or another related field. Those interested in higher-level positions may need to complete a master’s degree program in business administration (MBA) with a concentration in marketing.


In order to be successful in sports marketing, you will need to have excellent communication skills. You will be working with a variety of people, including clients, athletes, and other marketing professionals. It is important that you are able to clearly articulate your ideas and present them in a way that is easily understood by others. You should also be able to effectively negotiate contracts and deals.

In addition to communication skills, you will also need to be well-organized and detail-oriented. Sports marketing can be a fast-paced and dynamic industry, so it is important that you are able to keep track of multiple projects at one time. Finally, you should have some experience with or knowledge of the sports industry. Although not required, it will give you a better understanding of the business and how it works.


According to the Bureau of Labor Statistics, the median annual salary for all marketing managers was $134,290 in May 2019. Sports marketing managers earned a median salary of $115,930, which is slightly lower than the median for all marketing managers. The median salary is the salary at which 50% of workers earned less than that amount and 50% earned more.

Factors Affecting Salary

Many factors exist that affect the salary one may earn with a degree in sports marketing. These include, but are not limited to, experience, education, certifications, and geographical location.

Generally, those with more experience will earn higher salaries than those who are just starting out in their careers. Those who have been in the field for 5 or more years can expect to earn significantly more than entry-level employees. Additionally, those who have held management positions or have considerable experience working with high-profile clients will also command higher salaries.

While a degree is not always required for sports marketing positions, it is preferred by many employers. Those who have a bachelor’s degree in marketing or a related field will generally have an advantage over those who do not when competing for jobs. Furthermore, those with an MBA or other advanced degree will often be able to earn even higher salaries.

While not required, certain certifications can also help one to stand out from the competition and potentially earn a higher salary. For example, the Certified Sports Marketing Professional (CSMP) designation from the Sports Marketing Association can show potential employers that an applicant has the knowledge and skills necessary to be successful in the field.

Geographical Location
Finally, where one lives can also impact their potential earnings. Generally speaking, those living in larger metropolitan areas or working for companies based in such areas will earn more than their counterparts in smaller cities or towns. This is due to the increased cost of living in these areas as well as the fact that there are usually more opportunities for advancement and higher wages in larger companies.

Salary by Region

The average sports marketing salary in the United States is $57,753 per year. However, salaries for sports marketing professionals can vary widely by region.

For example, sports marketing salaries in New York City tend to be much higher than the national average. In fact, according to Indeed.com, the average salary for sports marketing professionals in New York City is $79,927 per year – more than $22,000 above the national average.

San Francisco is another city where sports marketing salaries tend to be higher than the national average. According to Indeed.com, the average salary for sports marketing professionals in San Francisco is $74,285 per year – more than $16,000 above the national average.

Salary by Industry

The sports marketing industry is growing rapidly, and with that growth comes increased competition for jobs. While a sports marketing degree can give you a leg up on the competition, it is no guarantee of a high-paying job. The average sports marketing salary will vary depending on the industry you work in, your level of experience, and your geographic location.

Sports marketing salaries in the United States range from $30,000 to $100,000 per year, with the average salary coming in at around $50,000. Salaries will vary depending on the size of the company you work for, the scope of your responsibilities, and your level of experience. Entry-level jobs in sports marketing typically pay between $30,000 and $40,000 per year, while more senior positions can pay upwards of $100,000 per year.

Geographic location also plays a role in determining sports marketing salaries. Jobs in major metropolitan areas such as New York City and Los Angeles tend to pay more than jobs in smaller cities or rural areas. This is due to the higher cost of living in these areas as well as the increased competition for jobs.

The table below provides an overview of sports marketing salaries by industry. These numbers are based on data from the Bureau of Labor Statistics and represent median annual salaries for full-time workers in each industry.

Industry | Median Annual Salary

Job Outlook

Positive Outlook

The Bureau of Labor Statistics projects that job growth in the sports marketing industry will be strong in the coming years. They predict a 9% increase in jobs between 2016 and 2026, which is faster than the average for all occupations. This growth is largely due to the fact that sports are becoming increasingly popular around the world, and businesses are looking for ways to tap into this growing market.

As more and more people become interested in sports, there will be more demand for products and services related to sports. This includes everything from sporting goods and apparel to tickets and food at sporting events. Sports marketing professionals will be needed to help businesses identify and reach their target markets.

The average salary for a sports marketing professional is $56,000 per year. However, salaries can vary widely depending on experience, location, and other factors.

Negative Outlook

The average sports marketing salary is on the decline, according to a recent study. The study, which was conducted by the Sports Marketing Association, found that the average salary for entry-level sports marketing jobs has decreased by 5% over the past year.

The study attributed the decline in salaries to a number of factors, including the slow economy and the increasing popularity of free online streaming services like Twitch and YouTube. As a result of these factors, many traditional sports marketing jobs are becoming obsolete.

Despite the negative outlook, there are still many opportunities available for those with experience in sports marketing. The key is to stay ahead of the curve and be willing to adapt to change. Those who are able to do so will find that there is still good money to be made in sports marketing.

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